What the Smoobu Dynamic Pricing Upgrade Means for Me

On March 24, we’re upgrading our Smoobu Dynamic Pricing algorithm to help you capture more revenue and maximize occupancy. This update also introduces a new Price Acceleration Factor, designed to respond more effectively to changes in demand.

In this guide, we’ll explain what the Price Acceleration Factor is, highlight the key improvements, and outline what to expect from the upgrade.

What is the Price Acceleration Factor?

In simple terms, it’s a smarter way to adjust prices based on how demand truly impacts what guests are willing to pay.

Instead of only reacting to supply and competitor pricing, the model:

• Learns from real booking behavior

• Understands how demand evolves over time

• Adjusts prices to reflect true market willingness to pay

Key Improvements

1. Smarter Demand Insights

The model separates and analyzes different demand drivers, including:

• Seasonality (high vs. low season)

• Day of week (weekdays vs. weekends)

• Events (holidays, festivals, and local demand spikes)

👉 Result: More accurate, day-by-day pricing recommendations

2. Better Pricing Decisions

The updated model is more precise in determining:

• When to increase prices to maximize revenue

• When to stay competitive to secure bookings

👉 Result: A stronger balance between occupancy and nightly rate

3. More Stable Pricing

Previous models could overreact to small demand changes, especially for dates far in advance.

The new model:

• Responds more smoothly to demand signals

• Reduces extreme day-to-day price fluctuations

👉 Result: More consistent pricing for both guests and property owners

4. Fewer Manual Adjustments

The model is designed to work effectively out of the box:

• Better alignment with real market conditions

👉 Result: Less time spent managing and tweaking pricing

Upgrade Details

If you are already using Smoobu Dynamic Pricing, no action is required. Your account will be automatically upgraded to the new model on March 24, 2026.

We recommend monitoring your prices in the days following the upgrade. If you notice anything unusual or have questions, please reach out to our Customer Service team.