How do I Activate Airbnb’s New Listing Promotion?

This guide explains how to activate Airbnb’s New Listing Promotion, who is eligible, how it works, and the benefits it offers.

Who Is Eligible

To activate Airbnb’s New Listing Promotion, your listing must:

• Have fewer than 3 bookings
• Have Smart Pricing disabled

Benefits of the New Listing Promotion

Activating the promotion provides several advantages:

• Increased Visibility – Your listing is boosted in search results, making it more likely to be seen by potential guests.
• Higher Booking Potential – Attract initial bookings faster, giving your listing a strong start.
• Faster Reviews – Early bookings lead to guest reviews sooner, building trust and credibility.
• Momentum for Your Listing – Quick bookings and positive reviews help your listing perform better in the long term.

How the New Listing Promotion Works

• Applies to new, unbooked, or listings with fewer than 3 bookings.
• Does not stack with other discounts and takes precedence if multiple promotions apply.
• Compatible with Length-of-Stay discounts and will be highlighted in Airbnb’s merchandising.
• Automatically expires after 3 bookings.

Step-by-Step

1. Go to Smoobu > Booking Portals
2. Click Additional Settings on the Airbnb line (link here)
3. In the red box, click the Promotions tab
4. Toggle on New Listing Promotion