How do I set up Airbnb's Mobile-only Discount?

This guide explains how to set up Airbnb’s Mobile-only Discount in your Smoobu account, the benefits it brings, and the key considerations before enabling it.

What is Airbnb’s Mobile-only Discount?

The Mobile-only Discount is an optional promotional setting offered by Airbnb that applies a 10% discount exclusively to guests who book your listing through the Airbnb mobile app.

This feature is designed to encourage mobile bookings by making your listing more attractive to app users, where Airbnb sees a large share of overall traffic.

Step-by-Step 

1) Navigate to Booking Portals → Additional Settings Airbnb (link here)

2) In the red Airbnb settings section (under Availability Settings), open the Promotions tab.

3) Next to Mobile-only Discount, click Create.

Benefits of the Mobile-only Discount

Enabling this feature can help improve the visibility and performance of your listing on Airbnb:

• Increase visibility among mobile app users, who represent a significant portion of Airbnb guests.
• Improve your chances of ranking higher in mobile search results due to more competitive pricing.
• Encourage higher booking conversion rates by offering a clear, app-exclusive incentive.

Important Considerations

Before enabling the Mobile-only Discount, keep the following in mind:

• The discount is only visible to guests using the Airbnb mobile app; desktop and mobile web users will still see your standard price.
• Airbnb displays the discounted price clearly with a strikethrough of the original rate and a visible discount label at checkout.
• The Mobile-only Discount can be combined with other Airbnb promotions such as early-bird, last-minute, weekly/monthly discounts, or new listing promotions.
• Ensure your pricing strategy accounts for the additional discount to avoid unintended revenue reductions.