How Do I Activate Booking.com's New Property Deal?

This guide walks you through Booking.com's New Property Deal, including who qualifies, how it works, and the key benefits of activating it for your listing.

Who Is Eligible

Your property can activate the New Property Deal if it meets these criteria:

• Has fewer than 3 bookings
• Is less than 90 days old

Benefits of the New Property Deal

1. Get Bookings Faster - The promotion helps your listing attract its first bookings more quickly, which is crucial as many travelers filter or sort results by price.

2. Boost Visibility - Listings with the New Property Deal stand out in search results. The discounted price combined with the “New” label catches travelers’ attention, making your property more appealing than others without a deal.

3. Build Review Momentum - Faster bookings mean you start gathering guest reviews sooner. Positive reviews increase traveler trust and can significantly improve your listing’s conversion rate on Booking.com.

Step-by-Step 

1) Log in to your Booking.com Extranet

2) Go to Promotions → Choose New Promotion

3) Click “Add promotion” next to New Property Deal