Online Marketing Conversion Tag for website and Booking Engine

**For Advanced users** Please note that the Smoobu customer service agents are not trained on Google Tags or Analytics, therefore may not be the best resource for troubleshooting issues.

If you use both Smoobu Website Builder and Booking System:

The best way to implement your tracking code is:

1. Add the main pixel on the Website Builder custom Javascript - Route: Settings -  Website builder - Custom JavaScript
2. Add the custom sale event on the Online Marketing Conversion Tag field. Route: Configuration - Booking Engine- Booking System Settings

Here's an example of the main Facebook Pixel, for this case:

<script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', 'YOUR_FB_PIXEL_ID_HERE');
fbq('track', 'YOUR_CUSTOM_FB_EVENT_HERE');
</script>
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=YOUR_FB_PIXEL_ID_HERE&ev=YOUR_CUSTOM_FB_EVENT_HERE&noscript=1"
/></noscript>

Here's an example of the Facebook Pixel custom sale event, for this case:

<script>fbq('track', 'YOUR_CUSTOM_FB_EVENT_HERE');</script>
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=YOUR_FB_PIXEL_ID_HERE&ev=YOUR_CUSTOM_FB_EVENT_HERE&noscript=1"
/></noscript>

When adding the main Facebook and/or Google Ads pixels to the Website Builder and sale event to Booking System, you will be able to track all events prior to booking, meaning you are able to remarket users who didn’t finish the booking.

If you use only Smoobu Booking Engine:

1. Add the custom sale event on the Online Marketing Conversion Tag field. Route: Settings - Booking Engine - Booking System Settings

Here's an example of the Facebook Pixel, for this case:

<script>fbq('track', 'YOUR_CUSTOM_FB_EVENT_HERE');</script>
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=YOUR_FB_PIXEL_ID_HERE&ev=YOUR_CUSTOM_FB_EVENT_HERE&noscript=1"
/></noscript>

Note: Currently we don’t support custom transaction value in the Online Marketing Conversion Tag.