How Do I Use the Property Page Score on Booking.com to Attract More Guests?

Learn in this guide how to check, manage, and optimize your property page score to increase your listing's visibility and boost your bookings.

Fresh, relevant property content is essential for attracting guests and setting accurate expectations. Your property page acts as your digital storefront—it showcases your accommodation's best features and convinces potential travelers to book.

To help you optimize your listing, a Property page score is available in your account. This feature functions as a dynamic checklist to ensure you are displaying the exact information guests look for when making a booking decision, such as high-quality photos, property facilities, breakfast options, languages spoken, and nearby local recommendations.

Why it matters: Accommodations that achieve a 100% Property Page Score receive up to 18% more bookings than listings with incomplete content.

How to Check and Update Your Property Page Score

1. Log in to your main dashboard via the Extranet Portal.

2. From the main Menu, navigate to the Properties tab.

3. Select Property page score from the options list.

4. Review the content checklist and follow the tailored tips to update missing elements (such as uploading new photos or detailing your amenities).

5. Save your updates to instantly improve your overall completeness score.

Tips and Tricks

• Prioritize Your Visuals: High-quality images are the most memorable part of your listing for a traveler. Ensure your photos are clear and up-to-date to manage guest expectations accurately.

• Maintain Complete Information: Do not overlook smaller details like staff languages, local area details, or specific property type classifications, as these heavily influence search filter visibility.

• Prevent Negative Reviews: By updating your profile to reflect your exact services, you establish correct expectations, leading to smoother check-ins and better guest review scores.